The recent English online edition of Der Spiegel has published an interesting elaborate article on a very relevant theme: Big Data. Here are a few excerpts.
Forget Big Brother. Companies and countries are discovering that algorithms programmed to scour vast quantities of data can be much more powerful. They can predict your next purchase, forecast car thefts and maybe even help cure cancer. But there is a down side.
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The expression “Big Brother” has become dated. Experts would seem to have reached consensus on the term “Big Data” to describe the new favorite topic of discussion in boardrooms, at conventions like Berlin’s re:publica last week, and in a number of new books. Big Data promises both total control and the logical management of our future in all aspects of life. Authors like Oxford Professor Victor Mayer-Schönberger are calling it a “revolution.” According to Mayer-Schönberger, Big Data, which is also the title of his current book on the subject, will change our working environment and even the way we think. Continue reading “Der Spiegel – Living by the Numbers”
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