7 Business Insights from Steve Jobs

The Harvard Business Review published recently on one of its blogs a very inspired article that presents seven great business insights from Steve Jobs, the retired CEO of Apple. Here is a summary.

1. Matter. “Do you want to spend the rest of your life selling sugar water — or do you want to change the world?”

2. Master. “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

3. Do the insanely great. “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it.

4. Have taste. “The only problem with Microsoft is they just have no taste. They have absolutely no taste.”

4. Build a temple. “Your work is going to fill a large part of your life, 5nd the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

5. Don’t build a casino. “The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

7. Don’t pander — better. “We didn’t build the Mac for anybody else. We built it for ourselves.”

Got interested or intrigued? Make sure you read HERE the entire article.

(Thanks to Calin Valean for this link.)


Author: DanutM

Anglican theologian. Former Director for Faith and Development Middle East and Eastern Europe Region of World Vision International

6 thoughts on “7 Business Insights from Steve Jobs”

  1. Intr adevar sa nu uitam nici de lucrurile pomenite in comment. am citit un caz in care apple nu a ezitat sa si arate mega puterea de retailer in muzica digitala.


  2. Not everybody is fascinated with Apple and Steve Jobs. And, of course, they are not perfect. Nothing human is perfect this side of eternity.
    Here is, anyway, another point of view:

    Religious adulation for a ruthless company
    Thanks to Steve Jobs, the charismatic co-founder of Apple, the brand is revered almost religiously even though the company is just as ruthless as rivals like Microsoft and Google, writes the liberal-conservative daily Die Presse: “Amidst all the praise now being sung for Apple, Jobs and the iPhone, one thing shouldn’t be forgotten: even the firm with the apple logo is just a company like any other, fighting for its market power will all its might, a firm for which customer data is a valuable resource and whose suppliers often produce for it under illegal conditions. But with Apple the public tends to nonchalantly overlook these circumstances, preferring to take delight in the relaxed way Jobs presents the latest i-whatever. … At any rate, in future Apple should be measured with the ‘standard’ yardstick – and the public should no longer allow itself to be mesmerised by shining surfaces and gleaming Apple logos.” (26/08/2011)


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