I met John Baxter-Brown in February 2010 during the last meeting of the Lausanne Theology Working Group, in Beirut.
He is a British theologian who was previously involved with Churches together in England, and is now Consultant for Evangelism with WCC.
John has recently initiated a WCC blog on evangelism, called Evangelism is in your comfort zone. Here is the explanation we find on the blog page:
On this blog John Baxter-Brown, the WCC Consultant for Evangelism, shares his impressions, hopes, ideas and stories about evangelism especially in relation to the WCC and the broader ecumenical movement. There is a strong focus on telling the evangelism stories he has researched on his travels: he usually finds that the best evangelism is done by ordinary Christians simply living out their faith – evangelism is within their comfort zone as they try to follow Jesus. Please note that blog entries are personal contributions by the writer and do not necessarily represent the opinion or policies of the World Council of Churches or any other organization mentioned..
I paste below the message I have just received from John:
Dear All,
I hope this finds you all well. As part of my work within the World Council of Churches I have started a blog on evangelism. My intention is to create a higher profile and some fresh thinking about this queen among Christian ministries particularly within WCC circles, and to try a create some bridges between the WCC camp and the wider Christian (and particularly evangelical) communities.
The WCC is, I think, hoping that it will generate some traffic to the website and at least in part show that there is a commitment to evangelism here (despite a popular misconception to the contrary). At the moment it’s a mixture of stories and thoughts. I’m hoping to add one or two videos next week. But I’d like the blog to stimulate some discussion and in due course controversy to help raise the profile of evangelism and – please God – generate renewed evangelistic activity.
I am inviting you to have a look at it and do two things: (i) let me have any feedback either by emailing me directly or (preferably) commenting on the blog itself, and (ii) passing the link on to your colleagues and networks. This is the link.
I’ll also be kicking of a different page on facebook shortly with Rosalee… let us know if you want details. Many thanks and every blessing
John Baxter-Brown
Consultant for Evangelism
World Council of Churches
150 route de Ferney, P.O.Box 2100,
CH-1211 Geneva 2, Switzerland
Persona 